When it comes to boosting local SEO, claiming and verifying your Google My Business (GMB) profile is the foundational step. This process not only grants you control over your business information on Google but also significantly improves your local search visibility. Businesses that verify their GMB profiles often see better rankings in local search results, as Google prioritizes listings that have been validated by the business owner. Here’s a detailed guide on why and how to claim and verify your GMB profile.
Why Claiming and Verifying Your GMB Profile Matters
Control Over Business Information: Once your profile is verified, you have full access to update and manage your business details, including name, address, phone number, hours of operation, and more. This ensures that potential customers see accurate and up-to-date information.
Increased Local Search Ranking: Google rewards businesses that take the time to claim and verify their GMB profile by giving them a higher chance of appearing in the local pack, the box of local business listings that appears at the top of search results. Verified businesses tend to rank higher than unverified ones because Google sees them as more credible and trustworthy.
Enhanced Trust and Credibility: A verified profile signals to Google and to customers that your business is legitimate. This can encourage more people to engage with your business, whether it’s by visiting your website, calling, or stopping by in person. Unverified profiles might be perceived as less reliable, resulting in lost opportunities.
Steps to Claim and Verify Your Google My Business Profile
Search for Your Business
Start by searching for your business on Google or Google Maps. If your business is already listed, you’ll see a profile with basic information, such as your business name, address, and phone number. If it’s there but you haven’t claimed it yet, click the “Own this business?” link to initiate the claiming process.
If your business isn’t listed, you’ll need to create a new profile by visiting the Google My Business website and following the prompts to enter your business details.
Enter Correct Business Information
Ensure that the business information you provide (name, address, phone number) matches what’s displayed on other directories and platforms. Consistent information across the web helps improve local SEO rankings and prevents confusion for customers.
Verification Options
Google offers several verification methods, depending on the type and location of your business. These options typically include:
- Postcard by Mail: Google will send a postcard with a verification code to your business address. This usually takes 5-7 days. Once you receive the postcard, enter the code into your GMB account to complete the verification.
- Phone or Email: Some businesses may be eligible for phone or email verification, where you receive a code via call or email and enter it into your account.
- Instant Verification: If your business is already verified with Google Search Console, you might qualify for instant verification.
Finalize Your Profile
Once verified, complete your GMB profile by adding details such as your business description, operating hours, photos, and services. This enhances your profile and makes it more appealing to potential customers.
Conclusion
Claiming and verifying your Google My Business profile is a simple but crucial step in optimizing your local SEO strategy. Not only does it give you control over your business information, but it also enhances your credibility and visibility in local search results. Take the time to verify your profile today to ensure your business reaps the benefits of higher rankings and increased customer trust.
